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A Hit TV Show Can Make—and Break—Local Housing Markets Learn from the cases of “Fixer Upper” and “Yellowstone” what you may be dealing with if your area suddenly gains stardom. By: Eric Bramlett Marketing, Challenging Markets, Residential Real Estate ...
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6 Reasons to Market Your Charity Work Content sponsor Real Estate Webmasters explains that this strategy can have a powerful effect on clients and prospects who care deeply for their area. By: Morgan Carey Marketing, Community Outreach ...
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Where Real Estate Fits Into the ‘Summer of Girl Power’ From Beyoncé to “Barbie,” women are having a big moment. But in real estate, women have long been a force to be reckoned with. By: Dina Cheney Being a Real Estate Professional, Women in Real Estate ...
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Media Misunderstands Culture of Safety in Real Estate Security expert Tracey Hawkins deconstructs a recent article from The New York Times that calls out a lack of protections for agents and brokers. By: Tracey Hawkins Being a Real Estate Professional, Safety, Residential Real Estate ...
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A History and a Mission of Breaking Barriers Atlanta broker’s book is part memoir, part guide for young Black men and women seeking to make it in commercial real estate. By: Anne-Marie Siudzinski Commercial & Investment Real Estate, Fair Housing, Diversity ...
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5 Do-Gooders Who Embody the REALTOR® Spirit NAR members make a difference in their communities every day. The REALTORS® Are Good Neighbors program shares heartwarming stories on social media. By: Catherine Mesick Being a Real Estate Professional ...
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Putting the ‘Fabulous’ in Prefab New book explores the latest innovations in modular housing, a construction method that is winning admirers—including actor Robert Redford. By: Catherine Mesick Energy Efficiency and Climate Change ...
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Putting the Client First, Not the Property, Even on TV Joey Ben-Zvi, star of Netflix’s “Buying Beverly Hills,” is known for being fearless and competitive. But what he loves most is building relationships. By: Catherine Mesick Being a Real Estate Professional ...
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4 Reasons You Might Consider Getting on TikTok The popular video-sharing app is a great place to drum up business—and have fun doing it. By: Catherine Mesick Social Media, Effective Online Marketing ...
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How One Agent Found Song Parody Fame in ‘Low Places’ Chicago-based agent Sean Cochran shares how he creates videos that both generate business and capture the internet’s attention. By: Lauren Tussey Copyright, Using Digital Video as a Marketing Tool ...